about

We guide purpose-driven organizations to achieve sustainable impact through strategic management and mindful leadership. From strategy consulting to engaging workshops and transformative leadership retreats, our tailored solutions empower businesses, teams, and visionary leaders to achieve sustainable success and create lasting impact. We believe in making businesses a force of good and helping purpose-driven organizations maximize operational excellence and social impact.

Our Expertise Spans

Management

Management

Lean, efficient, and strategic—we focus on:
• Lean Supply Chain to optimize processes
• Organizational Development to build resilience
• Business Strategy to drive sustainable growth

Leadership

Leadership

Value-based and empowering approaches:
Value-Based Leadership to inspire purpose-driven teams
Leadership Training Workshops to nurture growth
Leadership Retreats for strategic alignment and innovation

Marketing

Marketing

Mindful, intentional, and purpose-driven strategies:
• Mindful Marketing to connect authentically
• Culturally Sensitive Strategies to reach diverse audiences
• Audience Engagement Frameworks for lasting impact

Team

Marihan AlBitar

Founder

Marihan is the founder and lead strategist with two master’s degrees in business strategy and experience working across nonprofits and global corporations.

Jana Yasser

Marketing Specialist

Jana is a dynamic marketing specialist with a knack for innovative strategies, driving brand growth, and fostering customer engagement.

Advisors

Dr. Mahmoud Alaish

Mentor/Advisor in ksa

Dr. Mahmoud Alaish is a trusted mentor and advisor to the team with over 30 years of experience spanning the nonprofit, government, and private sectors, Dr. Alaish provides guidance and inspiration in organizational development and cultural dynamics.